Plus

PLUS is one of the largest supermarket chains in the Netherlands. For a campaign in which customers could win fun days out, such as tickets to theme parks, they asked to create a series of TV tag-ons. To bring the campaign to life, I translated the concept into a playful 3D animation. I placed the featured products inside supermarket shopping baskets and sent them racing along a rollercoaster track. At the peak of the drop, the action slows down briefly, giving the products a moment to shine before the ride continues. The result is a dynamic and memorable way to connect the excitement of the prizes with the featured products.