Kruidvat

I created this character for Kruidvat, and since 2022 I've poured my heart into bringing this little heart to life. Over the years, I've designed countless poses, animations, and adventures, helping the character grow into a recognizable part of the Kruidvat brand. Today, you'll find this little friend everywhere, from TV commercials and in-store POS materials to digital out-of-home campaigns, continuing to connect with customers in a playful and memorable way.